eCapabilities by Prudential
Success Stories
Here are a few real-life examples of how eCapabilities have helped speed up business.
Face Amount: $1,000,000
Result: Submission to placement in 3 business days
eSubmission
Easily submit clients’ life insurance applications electronically.
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No more paper applications.
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No more phone calls.
Clients can answer health questions online when and where they want.
eInterview
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No more medical exams.
Our accelerated underwriting path, PruFast Track, may approve eligible clients within days.
eReview
with PruFast Track
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No more delays.
Policies are automatically delivered for placement after eSignatures are collected.
eDelivery
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Our patented LifeInsight platform enables you to monitor clients’ policy performance.
eService
with LifeInsight
No more surprises.
eCapabilities by the Numbers
Our full suite of eCapabilities has helped tens of thousands of clients get life insurance faster and more easily. Check out these numbers for the full story.
© 2023 Prudential Financial, Inc. and its related entities.
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC (member SIPC). All are Prudential Financial companies located in Newark, NJ.
Issuance of the policy may depend upon the answers to the health questions set forth in the application.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR CONSUMER USE.
1051013-00003-00 Ed. 09/2023
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FAQ
How to
The client and you decide which product and coverage amount to apply for.
The client receives the submission forms needed to process the application and signs them electronically.
Prudential sends the client a link to a health questionnaire. Clients may be approved via PruFast Track or be asked to provide more information.
Once approved, clients receive an email inviting them to sign their policy.
Once Prudential receives the signed documents and the initial premium from the client, the policy is activated, and the client is covered.
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2: 12/01/2021 – 12/31/2022
90%
Placement rates
for accelerated decisions
PruFast Track cases received accelerated
through Q2 2023
of Electronic Health Records received within 5 days!
90% received in 7 days
90%
92% of eInterviews started were completed
of policies delivered electronically
91%
eInterviews are available 24/7, even holidays and weekends
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eSubmission
eInterview
eReview
eDelivery
eService
Face Amount: $1,000,000
Result: Submission to placement in 2 business days
Result: Submission to placement in 5 business days
Talk to your Prudential Case Manager to find out how eCapabilities can help you grow your business
23 minutes average completion time for an eInterview
Average ePolicy placement 4 days faster than paper policy placement
policies delivered electronically
257,000
eInterviews completed
since launch
2
60%
of Preferred Best cases
were accelerated and
66% of cases were approved with no exam or labs
334K
®
Text Alternative
This assumes that you and clients take advantage of the full suite of Prudential’s eCapabilities and clients are approved for accelerated underwriting.
These steps describe what will happen from the moment a client’s life insurance application is submitted to the moment that coverage goes into effect.
When Clients Ask: “What Happens Next?”
When Clients Ask: “What Happens Next?”
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1: Data as of 06/30/2023 unless noted otherwise. Information based on an internal review of third-party business.
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Prudential’s eCapabilities work together to simplify and speed up the
entire life insurance process. That means, you get more time to grow
your business and clients get the modern service experience they expect.
A seamless, digital experience from start to finish.
Disclosure:
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Here are a few real-life examples of how eCapabilities have helped speed up business.
Success Stories
Product: Term Essential 20
Client: 39-year-old female
Product: VUL Protector
Client: 41-year-old male
Face Amount: $780,488
Product: PruLife Custom Premier II
Client: 52-year-old male
eReview with PruFast Track
eService with LifeInsight
Our patented LifeInsight® platform enables you to monitor clients’ policy performance.
90% Placement rates for accelerated decisions
330,000 PruFast Track cases received accelerated decision during 2022
60% of Preferred Best cases were accelerated and 66% of cases were approved with no exam or labs
90% of Electronic Health Records received within 5 days! 90% received in 7 days
92% of eInterviews started were completed
257,000 eInterviews completed since launch
23 minutes average completion time for an eInterview
eInterviews are available 24/7, even holidays and weekends
334,000 policies delivered electronically
Average ePolicy placement 4 days faster than paper policy placement
91% of policies delivered electronically
eService
eDelivery
eReview
eInterview
eSubmission
330,000
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eCapabilities by Prudential
A seamless, digital experience from start to finish.
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See how easy life can be with eCapabilities
Transcript
eSubmission
Our seamless, digital experience starts with eSubmission. Complete the application online, then use one of these submission methods:
• Xpress Worksheet (use for Term, Universal, and Variable products)
• Drop Ticket (use for Term products)
• Fast App (use for Term products)
Accuracy. eSubmission ensures complete, legible, and error-free applications, which means potentially higher in-good-order rates and faster decisions.
Automation. Once submitted, the application automatically moves through each stage of the process, requiring as few applicant touchpoints as possible.
Efficiency. Less paperwork for you and clients. You spend less time on administrative tasks and more time growing your business.
Benefits
More Information
We’re Streamlining for a New Environment
Submission Guide for iPipeline’s iGO e-App
Prudential Fast App
PruFast Track is Prudential’s accelerated underwriting process that skips medical exams and blood tests for certain applicants.
It’s faster — Approvals may come in days, not weeks.
eReview with PruFast Track
Benefits
How PruFast Track Works
Getting Started with PruFast Track
Frequently Asked Questions About PruFast Track
More Information
With eInterview, clients can provide their personal history details using a private, secure, online questionnaire. Once the application is submitted, the client receives a link to the online interview questionnaire via email.
Convenience. Clients can access the eInterview on any device and complete the secure online questionnaire on their own time, 24/7. Plus, they can save their progress and finish the eInterview over several sessions.
Speed. Most clients need just about 20 minutes to complete the interview. More than half of clients complete the interview within 48 hours.
Simplicity. eInterview is intuitive and offers an enhanced client experience. It’s easy to navigate, with plenty of onscreen instructions and assistance guiding clients along the way.
eInterview
Benefits
eInterview Highlighter
Prepare for Your Interview
eInterview Consumer Frequently Asked Questions
More Information
Prudential’s eDelivery lets you spend more time selling and less time worrying about policy placement. Here’s how it works:
1. The client agrees to eDelivery during the application process.
2. With eDelivery selected, an electronic policy is issued the same day it is approved.
3. The financial professional receives an email notification that an electronic policy is ready for review and eSignature.
4. The policy is sent to the client to review and submit eSignature.
5. The completed policy is delivered to Prudential for placement.
Increased Placement: On average, there is a 5% increase in placement with eDelivery.
eDelivery
Benefits
Prudential’s eDelivery: Efficient Policy Placement
Prudential’s eDelivery (consumer approved flyer)
PruSign Process for Electronic Policy Delivery
More Information
Deliver a differentiated eService experience with LifeInsight, our patented, interactive policy management tool that simplifies monitoring policy goals, assumptions, and performance. It’s a vital resource to support your policy management needs.
• Policy Performance Review: Get access to everything you need to
understand the investments within a policy.
Save time. Quickly see all policy details in one view. No more wasting time searching for what you need.
eService with LifeInsight
Benefits
Discover More About LifeInsight Today!
More Information
Simply submit the application electronically prior to ordering any medical tests and let PruFast Track do the rest. No special forms to fill out or extra work. You’ll be informed of the status of the application every step of the way.
It’s less invasive — No blood work or medical exams required.
It’s more efficient — A paperless process means fewer days and reduced chance of error.
It’s available — PruFast Track is available on most of Prudential’s life insurance products. PruTerm One and Survivorship products are excluded.
Faster Cycle Times: The issued-to-placement cycle time may be as little as 24 hours.
Improved Quality: The system promotes in-good-order completion, preventing re-work or delays at policy delivery.
(Source: Prudential Individual Life Insurance internal study of issued policies—March 1, 2020 – January 29, 2021).
These are just some of the features that make LifeInsight such a powerful tool for Financial Professionals:
• Scenario Builder: An interactive scenario modeling tool lets you illustrate,
review, and compare different scenarios.
• LifeInsight Summary: Print an easy-to-understand policy summary to share
directly with clients.
• Notifications and Alerts: Easily identify upcoming illustrated actions to help
keep clients’ policies on track.
Be proactive. Stay aware of upcoming actions that you may need to take to keep clients’ policy performance in line with their goals.
Boost confidence. Feel more confident working with complex policies.
Strengthen client relationships. Increase clients’ trust in you as you continue to track their policies and advise them on actions they should take.
PruFast Track by the Numbers
PruFast Track Eligibility Criteria:
Age: 18 to 60
Face Amounts: $100,000 to $3,000,000
Quoted Underwriting Category: Smoker or better
Products: Most of Prudential’s Term and Permanent products (excludes PruTerm One and Survivorship products)
U.S. Residents Only
Submission Options FAQ
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eService
eDelivery
eReview
eInterview
eSubmission
© 2023 Prudential Financial, Inc. and its related entities.
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC (member SIPC). All are Prudential Financial companies located in Newark, NJ.
Issuance of the policy may depend upon the answers to the health questions set forth in the application.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR CONSUMER USE.
1051013-00003-00 Ed. 09/2023
Disclosure:
Accessibility
Talk to your Prudential Case Manager to find out how eCapabilities can help you grow your business
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